+ DaVinci - Concrete Jungle Juice

The song title – inspired by DaVinci's drink of choice, the mixing of gin and Tampico Orange – sets up expectations of a tough party song.

While the video has scenes of DaVinci looking and talking tough – the video is also a statement for the Bay Area rapper. "We wanted to remind people we're from San Francisco," says DaVinci. "The skyline intro; the Giants fitteds; and mainly, the orange and black imagery--we're from the San Francisco." Shot against solid backdrops to help emphasize the color treatment, the music video utilizes heavy use of visual effects to emphasize DaVinci’s lyrics.

Recognition:
+ Premiered on Pitchfork Media