Oracle is a major global technology company providing services and resources that undergird a considerable portion of the internet. In 2010 Majorminor was tapped to strengthen and broaden the reach of Oracle Magazine. We were presented with the challenge of how to package a broad range of important information to be presented to an audience of over 550,000, and begin to correct a then-slumping reader base. The result prioritized and presented information in a format that lives up to Oracle's brand, leaves enough flexibility to account for the dynamic range of information that needs to be presented, and ensures that the reader has a pleasant experience.
Work completed at Oracle Brand/Creative. Creative Direction by Francisco Delgadillo and Richard Merchán.
The SFMOMA is a major cultural institution, and likely the Bay Area’s most highly-regarded source for art. SFMOMA holds an annual art auction and gala to raise funds for the institution. Our approach placed informational organization as a top priority, and we designed a system to allow readers to navigate the catalog with ease. The result helped the museum to raise the most money in the history of the auction.
Work completed at Volume Inc, under Creative Directors Adam Brodsley and Eric Heiman.
Ramit Sethi is a New York Times best-sellling author, and renowned personal finance investor and entrepreneur. He organized a VIP invite-only event and recruited Majorminor to develop the event, as well the campaign leading up to it, to cater to his top-tier clientele. Knowing that his audience is a group of elite entrepreneurs, we developed a forward-thinking identity, without letting go of the refined discernment that marks his audience.
Encarnacion Photograhpy is a husband and wife studio based in the Bay Area that understands the value of family. We originally worked with them to develop their brand and built a site in 2010. As their business grew and matured in recent years they outgrew their old site, and needed to update their brand to match their business. We helped them update their identity to be able to reach the right audience, take fewer jobs, and make more money. In the end, we wound up designing a very circuitous way for 2 parents to spend more time with their kids.
ICA is a non-profit, non-government organization that offers strategic resources to small businesses with the intention of strengthening, and growing the Bay Area economy. Their annual impact report covers a lot of data, and a lot of people. Given their economic orientation, and their humanitarian intentions we created an identity and layout that organized data neatly, but presented it with a warm, and personal inflection.
ICA is a non-profit, non-government organization that offers strategic resources to small businesses with the intention of strengthening, and growing the Bay Area economy. In 2013 Majorminor was selected to design the brand identity, and collateral for their annual fundraiser. With attendees who ranged from local government, to local business, to celebrities, and philanthropists the event required a concise, but broadly accessible identity. We created signage, printed materials, stage graphics, and more that capitalized on the historic Fox Theatre location and brought attendees and organizers together around a single goal.
ICA is a non-profit, non-government organization that offers strategic resources to small businesses with the intention of strengthening, and growing the Bay Area economy. Their Path2 education series is designed to help small business owners increase their understanding of how to run a successful business, and act on that knowledge accordingly. Given that the task here was to get people to learn and do new things, we created an identity that would be enticing without leaving unanswered questions.
Ben Hansen is an architect based in New York City. His work is modular, and clean, the epitome of a refined style of building design that many other fields seek to replicate. The site was designed to convey his aesthetic stature presenting a wide array of information neatly organized, and displayed over stunning photographs of his work.
Fillmore-native and reputed San Francisco rapper Davinci called on Majorminor to design his Concrete Jungle Juice video. Knowing that we had to impress a very particular audience while maintaining an air of accessibility for the uninitiated we had our work cut out for us. The video opens with a hallmark San Francisco skyline, and features shots of Davinci as a bold character under dramatic lighting against a simple background. The raw, stripped down visuals create a premise where Davinci’s lyrics and flow come to the fore without resting on something too distracting, or boring. The result is a video that creates an ideal premise to experience Davinci’s unique art.
Art Director and Artists Club of Sacramento invited Majorminor to speak at the 2010 Sacramento ADAC “What’s Next?” lecture, as well as design the poster for the event. Given that we were going to be in a room of designers, talking about design, with our design work displayed around us the implications were not foregone. The imagery we used resembled blinds being drawn back to emphasize the transition from design schooling, to designing for the world. We delivered on all accounts and helped to contribute to a productive lecture by designers, for designers.
Sweetbreds was a Bay Area-based indie record label. Founded in 2009 and retired in 2014, it was home to acts like DaVinci, StreetMedia, REL, and Mondre M.A.N. (of Main Attrakionz), the label's catalog garnered widespread critical acclaim from the likes of The Fader, Spin Magazine, Pitchfork, Complex, Wax Poetics, The Wire, and much more for showing off to the world a widely unknown side of the Bay Area underground hip hop scene.
The Bold Italic is a uniquely-curated Bay Area publication that focuses on discovering and presenting the information that makes someone a “local” in the Bay Area. With such a unique task we were challenged to help create an identity that could be both authoritative, and approachable. The result is reputable web and print design that hit the mark impressing veteran locals, and enticing newcomers.
The Stndrd is a men’s lifestyle magazine. In a market with substantial competition, this project required significant consideration in order to bring about fruitful results. We designed the magazine front to back and provided a template that could accommodate a variety of needs without compromising form or function. Some may imply that men are simple creatures who are sufficiently fascinated by naked women, sneakers, and hip hop, but we know that the proclivities and sensibilities of men run much deeper than this. It’s one thing to create a layout and some graphics and get people’s attention, but it’s a wholly different affair to create something that resonates with your audience, and we went with the latter.